amoena culottes, Big changes are in store for 111-year old heritage brand Zegna (newly rebranded sans Ermenegildo) with the opening of its first Zegna Lab in Soho. The new retail concept will evolve with a fresh look each month, showcasing the company’s fine fabrics and impeccable tailoring, while also highlighting special collections, launches and exclusives. Also on rotation? A curated soundtrack courtesy of vintage vinyls and playlists from local DJs, hand-picked by the brand’s artistic director, Alessandro Sartori.